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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eye shadow, eyeliner and mascara collections designed to transform your look int he blink of an eye..

THE ROCK NUDES PALETTE

THE NUDES EYESHADOW PALETTE-G3022000-T
Dare to rock nudes with smoky, cool tone neutrals and a shot of dangerous black!
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THE NUDES EYESHADOW PALETTE-G3022000-T
THE NUDES EYESHADOW PALETTE-G3022000-T

PUSH UP DRAMA MASCARA

VOLUM EXPRESS THE FALSIES MASCARA-Black-G0847104-C
Dare to get the push-up effect! This formula delivers big volume and holds the curl in place as the Push Up Cup Brush scoops and lifts from root to tip.
VOLUM EXPRESS THE FALSIES MASCARA-Black-G0847104-C
VOLUM EXPRESS THE FALSIES MASCARA-Black-G0847104-C
VOLUM EXPRESS THE FALSIES MASCARA-Black-G0847104-C

THE BLUSHED NUDES PALETTE

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Our newest 12-shade collection curated to create infinite sensuous looks, is infused with rose gold pigments for bolder blushes, provocative plums, and risque roses.
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BROWSE
BROW

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PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, refined brow look in a range of shades.
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FASHION BROW DUO SHAPER
FASHION BROW DUO SHAPER LEARN MORE
FASHION BROW SHARP PENCIL
FASHION BROW SHARP PENCIL LEARN MORE

BROWSE
EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
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EYESTUDIO HYPERSHARP LINER
EYESTUDIO HYPERSHARP LINER LEARN MORE
HYPERSHARP POWER BLACK LINER
HYPERSHARP POWER BLACK LINER LEARN MORE

BROWSE
EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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THE BLUSHED NUDES PALETTE
THE BLUSHED NUDES PALETTE LEARN MORE
THE NUDES EYE SHADOW PALETTE
THE NUDES EYE SHADOW PALETTE LEARN MORE

BROWSE
MASCARA

Maybelline Mascara

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
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BIG EYES BARBIE MASCARA
BIG EYES BARBIE MASCARA LEARN MORE
LASH SENSATIONAL MASCARA
LASH SENSATIONAL MASCARA LEARN MORE
Browse All
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    • Defining
    • Fashion Brow
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    • Pencil
    • Pomade
    • Powder
    • Sculpting
    • Shaping
    • Tinting
  • Eye Liner
    • All
    • Defining
    • Eyestudio
    • Intense
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    • Blendable
    • The Nudes
  • Mascara
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    • Curl
    • Length
    • Plump
    • Volume
  • Remover
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    • Liquid
    • Make Up Remover
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