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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eye shadow, eyeliner and mascara collections designed to transform your look int he blink of an eye..

COLOR SENSATIONAL EYESHADOW

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Our first eye palette with a 3-dimensional top coat for prismatic shine!
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PUSH UP DRAMA MASCARA

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Dare to get the push-up effect! This formula delivers big volume and holds the curl in place as the Push Up Cup Brush scoops and lifts from root to tip.
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VOLUM EXPRESS THE FALSIES MASCARA-Black-G0847104-C
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THE BLUSHED NUDES PALETTE

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Our newest 12-shade collection curated to create infinite sensuous looks, is infused with rose gold pigments for bolder blushes, provocative plums, and risque roses.
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BROWSE
BROW

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PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, refined brow look in a range of shades.
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FASHION BROW DUO SHAPER
FASHION BROW DUO SHAPER
For naturally defined and softer fuller brows
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FASHION BROW SHARP PENCIL
FASHION BROW SHARP PENCIL
For defined and sharp brows.
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EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
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HYPERSHARP POWER BLACK LINER
HYPERSHARP POWER BLACK LINER
Blacker than black in a single stroke!
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EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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MASCARA

Maybelline Mascara

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
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BIG EYES BARBIE MASCARA
BIG EYES BARBIE MASCARA
The fluffiest volume and extreme length in three simple steps
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LASH SENSATIONAL MASCARA
LASH SENSATIONAL MASCARA
Fan out all your lashes, even the shortest ones!
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Browse All
  • Brow
    • All
    • Crayon
    • Defining
    • Fashion Brow
    • Filling
    • Pencil
    • Powder
    • Shaping
  • Eye Liner
    • All
    • Defining
    • Eyestudio
    • Intense
    • Long Wearing
    • Precise
  • Eye Shadow
    • All
    • Blendable
    • Color Sensational
    • Defining
    • Highlighting
    • Powder
    • The Nudes
  • Mascara
    • All
    • Curl
    • Length
    • Plump
    • Volume
  • Remover
    • All
    • Anti-Shine
    • Liquid
    • Make Up Remover
    • Pore Minimizing
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