BITE BACK IN BLACK

Now is the time to embrace the unexpected. so bring out your daring side with our new loaded bolds in pitch black. A single-stroke of bold, black lip color is all it takes to flaunt that bossitude. Because everyone knows that black is, well, the new black.

SIMPLE IS SEXY

When you're playing with black lipstick, make minimalism your jam. for a fierce face, skip the liner to emphasize your daring lips.

Pro tip: the awesome thing about rocking black lip color is that you can pretty much nix all other dramatic makeup. go au natural.

LAYER IT UP

Want to make that shade you love a little more bold? Well, hello black! Layer your favorite lip color with a stroke of loaded bolds in pitch black to pack a punch and dial up the intensity. Boom!