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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eye shadow, eyeliner and mascara collections designed to transform your look int he blink of an eye..

BROWSE
BROW

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PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, refined brow look in a range of shades.
brow

BROWSE
EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
eyeliner

BROWSE
EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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BROWSE
MASCARA

Maybelline Mascara

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
mascara
BIG EYES BARBIE MASCARA
BIG EYES BARBIE MASCARA
The fluffiest volume and extreme length in three simple steps
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LASH SENSATIONAL MASCARA
LASH SENSATIONAL MASCARA
Fan out all your lashes, even the shortest ones!
LEARN MORE
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    • Define
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    • The Nudes
  • Mascara
    • All
    • Curl
    • Lash Sensational
    • Length
    • Plump
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  • Remover
    • All
    • Anti-Shine
    • Liquid
    • Make Up Remover
    • Pore Minimizing
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